Myntra is a popular name that is known in India as well as in the rest of the world. What you might not know is that Myntra was started back in 2007 as a store for personalized gifts– a brainchild of Mukesh Bansal, Ashutosh Lawania, Vineet Saxena and Abinash Mallick. The gifts usually included T-shirts, mugs, mousepads and other items, available for personalization. In 2011, Myntra moved to the fashion industry selling products from 350 Indian and International Brands. It was the first store to launch Fastrack Watches and Being Human. Myntra came into the spotlight when Flipkart acquired it in a deal worth 290 million dollars. Keeping its individual identity, Myntra soon became the fashion hub in India. Haters would attribute the success to pure, dumb luck but there are reasons obvious as to why Myntra is a household name, nowadays.
Related: Myntra offers on Clothing, footwear & more.
Digitalization :
The first and clearest reason would definitely be the fact that fashion was made available at the fingertips of the audience. As technology works to make us lazier, nobody wants to go out in the sun all the way to the market just to discover that there is no piece of clothing attractive enough to make them spend their money. Being a native in Kolkata, I have seen things, especially in Durga Puja, that has made me cringe – the first one that comes to mind is the crowds in the shops even a solid three months before Durga Puja. There would be a very real risk of being subjected to pickpocketing, theft of jewellery and valuable possessions. I am not mentioning the claustrophobia that ensues when you even glimpse, at the people struggling to get the best dresses for the festival. Myntra, however, makes it all better. Whatever you want, you will get in Myntra – be it kurtas, sherwanis, Nehru jackets, lehenga cholis, dresses, palazzos, dress material, shrugs, skirts, sportswear or delicates. The smallest items like scarves, shawls to the essentials like tops and jeans are all there in Myntra. You don’t have to step one foot out of the door to do your Puja shopping now.
Variety :
If you have visited Myntra’ site, you would know why I am saying that Myntra simply has the largest, most updated collection of clothes. Need a cute peppy top to wear for the presentation? Or searching for a little black dress to wear to a weekend party? Or maybe you can’t find a casual summer dress to wear for a girl’s day out? Well, your search would definitely end with Myntra. Windowpane Checks, Chilli Reds, Creative Printed Shirts, Varsity Tees, The Shoulder Show are just some of the recent trending styles in Myntra. There are clothes for every requirement – bell sleeves, maxi dress, chinos, mini skirts, horizontal stripes. Put in your requirements in the filters and you will see a specific curated collection as per your filters. Now with the acquisition of Jabong, Myntra’s collection has grown even wider. You can also search for your favourite brands. Myntra has about 50 international brands and more than 400 brands overall. There is clothing for every occasion. There is sleepwear, loungewear, sportswear, casual, informal, winterwear, party wear and so many more. The Myntra team brings to you the latest in fashion after careful research so when you take the help of Myntra, you can be pretty sure that you are the proud owner of the trends going on in that period of time.
Discounts and Sales :
Have you ever had the experience, where you are looking at clothes in a store and you happen to ask the price of one piece that you particularly like? However, when the salesman tells you the amount, your jaw drops and you hurriedly keep the clothing and bolt for the exit. If it is a yes, you would know how real a struggle is of letting go of that one thing in the whole store that attracted you. The over-exaggerated price often prevents us from fulfilling the desire to buy that fine dress or the cute top we think would look amazing on us. The solution - Myntra comes loaded with discounts and grand sales happening frequently. There are discounts as high as 80% on popular brands making fashion affordable. All year round Myntra comes up with Grand Sales – where it feels like they are just giving away stuff. Albeit for some amount of money but does it really matter when you are in possession of that scorching red dress that makes you feel like you have conquered the world? That feeling of confidence is priceless and you get it in a discounted, reasonable amount. This is one of the utmost reasons Myntra has such a large fan following.
Customer-centric :
Myntra takes extra special care of their customers. How do I know? Anyone who has used the interface of Myntra would agree with me. They have a prompt customer care service and the numerous features they offer for the convenience of the customers is commendable. Cash on Delivery is an old concept whereas Myntra has the Card or Cash On Delivery option which makes the user eligible for using his or her card for paying after delivery. All products fall under the 30-days return policy that states that if you do not like an item after delivery, that item can be returned within 30 days from the convenience of your office, home or from wherever you want. All you have to do is pack the item accordingly and hand it over to the representative coming for receiving the returned thing. Myntra has also launched the Try and Buy concept where you can actually try the clothing or shoes before you buy it. This has opened up a whole new world for the skeptics in the online shopping industry, the ones who can’t trust online shopping in lieu of not being able to try out the piece. This Try and Buy concept can be availed from anywhere you want. You can also gift wrap your purchases in exchange for a small amount of money. All these features make Myntra the go-to app whenever today’s world thinks of indulging in retail therapy.
